I was recently contacted by a PR person who didn’t want to send me samples, but instead wanted to interview me about a wine.
That probably sounds odd (it certainly feels odd to type it). I suppose that it is kind of odd. But it’s not freakishly walk-away-and-phone-the-authorities-because-this-person-is-totally-psycho odd, when you consider what the PR person told me: “from what U can tell, you’re one of the only people in the Northern Hemisphere who have actually tasted this wine!”
The wine on her mind was the 2011 Cloudburst Chardonnay from Margaret River. It retails for about $150 USD, assuming you can find it. The PR person wanted to get my thoughts on the wine, and if/how it could be marketed in the States. There have only been a handful of vintages of the wine to date, so the pedigree isn’t their (yet – more on that in a few minutes), but it’s (obviously) the kind of wine that carries an exclusive price tag, which means that for maximum payoff, Cloudburst ought to be marketing the wine to… you.X